Diamonds and the Internet

Before the internet, most diamond purchases were from your local jeweler whom you knew. With much higher pricing, branded jewelry was still a luxury affordable for only the wealthy. However, with the creation of the internet, came the creation of e-Commerce. In the beginning, most people were skeptical about making large purchases online. However, as of 2022, online purchases even for expensive items such as high-fashion and jewelry are commonplace. This has become especially true after Covid-19. A couple of e-diamond companies like James Allen and Blue Nile have taken advantage of possessing an e-store for loose diamonds. The wide selection, affordability, & transparency make it an attractive alternative to physical stores. This is especially true if one does not have access to major diamond districts in Los Angeles, New York, London, or Antwerp. The Vuceta Corporation takes this model a few steps further, adding full transparency and social responsibility to the diamond-buying process.